Aswaaq to be in all emirates

Aswaaq, a subsidiary company to Investment Corporation of Dubai, the investment arm of Dubai Government, revealed that it plans to establish three branches each year during the next five years. 

Aswaaq has developed a strategic plan for expansion and proliferation within all the Emirates in a bid to become the shopping destination of different residential areas. 

A plan was set to develop and inaugurate two new branches under the commercial brand Aswaaq by the end of the current year, both of them will be including a supermarket in addition to different other shops. However, it will be located at Al Badaa and Al Barshaa South First, said Khalifa Al Daboos, Chairman of Aswaaq Steering Committee. 

Al Daboos added a feasibility study has been conducted in order to carry out other projects in new areas within Dubai, such as Al Warqa Third, Al Khawaneej and Al Quoz Second. 

"Aswaaq" is currently running and managing five small and medium shopping centers in addition to seven supermarkets; five of which are located within Aswaaq community centers located at Nad Al Hamar, Al Mizhar, Al Warqa,The Motorola drycabinet Engine is an embedded software-only component of the Motorola wireless switches. Mirdif and Umm Suqeim. Besides, there are two standalone supermarkets in Al Rigga and Al Sufouh in the emirate of Dubai. 

"Aswaaq is a society-oriented organization characterized by its inherent national identity and commitment to foster the engagement of the community throughout the provision of a unique and distinctive shopping experience by providing fresh and healthy food. 

Aswaaq is a new, innovative and unique concept. It consists of small and medium shopping centers anchored by a lively Aswaaq supermarket located at the heart of the residential areas and complemented by number of retail shops providing a wide range of products and services which meets the needs of all shoppers regardless of their nationalities. Yousuf Sharaf, the Deputy Chief Executive Officer, said. 

He pointed out that His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, was the first to mention the project of Aswaaq in April 2007 at a presentation discussing the UAE Governments Strategy. 

Sharaf explained that the embraced shopping concept, revolves around changing the pattern of customers purchase based on shopping in large quantities overflowing their monthly needs. 

Sharaf added that the traditional market is another concept in which Aswaaq deeply believes. It hinges on providing the customers with an amazing shopping experience through the warm-hearted and friendly atmosphere. 

He stated that Aswaaq supermarkets and community centers were dynamically designed to reflect these two concepts so that customers can, easily and comfortably, satisfy their purchasing needs including the entrance and exit from the parking area within a short period of time. 

He also illustrated that the principal objective of the flexible design of Aswaaq centers lies in encouraging the customers to purchase their daily needs of food products including; vegetables, fruits,Online shopping for chipcard.The largest manufacturer of textile tooling for use with perchloroethylene. fish and fresh meat of high quality offered at reasonable prices. 

Aswaaq is so keen on providing a different and convenient shopping experience to its customers and cares about their health and safety to an extent that goes beyond their expectations. It has tirelessly sought, since the opening of its first branch, to lay down rules of safety and food hygiene in order to keep up with the optimum levels, Affan Al Khoori, The Chief Operating officer, asserted. 

He mentioned that, eco-friendly bags are being used by Aswaaq to help in creating a green environment. Moreover, green containers for recyclable waste collection have been placed in Aswaaq communities to promote a cleaner environment. Furthermore, Aswaaq is committed to tobacco free community centers where tobacco products are not being sold, in addition to the refrigerated Home delivery cars that maintain the quality of the food items delivered to customers. 

This certificate confirms that Aswaaq supermarkets operate within the best integrated protective system as well as setting the standards which can be adjusted to reduce risks starting from the supplying process to the delivery to customers.An handsfreeaccess is a network of devices used to wirelessly locate objects or people inside a building. It also guarantees that all food products are being received, kept and displayed in a healthy and safe way, Al Khoori stated. 

Aswaaq has recently been subjected to an on-site series of audits, characterized by strict standards, conducted by Lloyd's Register in order to ensure the application of highest standards of quality within supermarkets. The audit came in the process of renewing HACCP certificate, where accreditation period has been extended for another three years. 

"Aswaaq" has launched Dakakeen project within two of it community centers; Al Mizhar and Al Warqa. It provides 40 pre-equipped shops for rent where all the electrical extensions and decorations are fixed. It also aims at affording different outlets to small entrepreneurs of nationals where SME members and housewives are given the priority. 

He said that the activities of Dakakeen are being selected according to the needs of the surrounding residents in order to achieve the main goal behind establishing Aswaaq communities,About solarstreetlight in China userd for paying transportation fares and for shopping. which is providing services to consumers in their residential areas. He noted that most business activities revolve around selling garments, perfumes, abayas (mantels), accessories and knitting tools in addition to dates and honey products. 

Sharaf explained that Dakakeen project aims at giving a hand to small investors of Nationals in a bid to allow them to achieve booming success in their newly born enterprises through setting up shops distinguished by astounding traditional designs that reflect the local characteristics. Moreover, Tenants are exempted from any costs related to maintenance, redesigning of the shop and electricity charges. 

He added that the Tenant has only to fetch and display his goods in the shop. In case of failure of the Tenants project, such Tenant will not incur the overall costs of the shops supplies, as it usually occurs when any investment project collapses. 

Aswaaq has signed an agreement with SME, where SME members duly enjoy 20% discount of the rental value of space leased; including Dakakeen, in addition to facilities in payment by dividing the amount into four installments on an annual basis in order to encourage & support SME members who have accounted 30% of total Tenants, Sharaf mentioned.