But
an interactive TV, which analysts predict could be released later this
year, and a wrist-based computing device, already dubbed the iWatch by
Apple followers, are only a few of the things Apple is working on that
may see the light of day in the next few years, says Steven Milunovich
of UBS .
After
perusing Apples patent filings, Milunovich picks out five possible
areas around which Apple has significant patent activity that could
result in new products: an electronic wallet, a smart pen or iPen, new
gaming tech, an iWatch and technology for integrating its mobile devices
with cars. And though he acknowledges that patent applications are
clues but not perfect predictors of Apples potential product plans,Shop
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your home or office. Milunovich says Apple needs new product categories
to keep growing.
Although
Apple says that innovation is in its DNA, creating new categories is
difficult, Milunovich said in an investor note yesterday. Finding large
opportunities to provide growth following the unique success of the
iPhone appear nearly impossible.
But
not totally impossible. Cook, speaking at the AllThingsD conference
this week, said Apple is working on incredible new products, though he
declined to say when they might be released. Re-imagining todays
televisions remains an area of great interest to us, while wearable
computing devices like smartwatches are incredibly interesting and could
give rise to profound new gadgets. But smart glasses like Google GOOG
+0.27% Glass will have a difficult time becoming mainstream because most
people dont want to glasses unless they have to, he said.
We
have some incredible plans that weve been working on for a while. We
have incredible ideas. The same culture and largely the same people that
brought you the iPhone, that brought you the iPad, many that brought
the iPod and some that brought the Mac are still there, Cook said in a
keynote conversation with WSJ columnist Walt Mossberg and AllThingsDs
Kara Swisher on May 28 (video is here). I think we have several more
game changers in us.
With
its more than 500 million iTunes users, Apple already has a potential
audience for an e-wallet powered by an iPhone that is the first to
successfully marry fingerpint and NFC technology to authenticate
payments. Our view has been that Apples design focus would produce an
e-wallet that is the easiest to use, most streamlined and best
integrated product in the market, Milunovich says, pointing to the work
that Apple has already started with its Passsbook application for
tracking reward cards. Its patent for payment options based on location,
also suggest that the company could deliver a payment app that
incorporates geotracking and attempts to optimize the transaction for
the consumer by maximizing rewards and bonuses and suggesting what
card(s) are best to use.
There
are already some smart pens on the market, but Apple could redefine the
market the same way it did with smartphones and tablets with an
interactive pen that could be used in new painting and drawing software
and in new types of games, with the pen providing feedback in the form
of vibration. In addition to the functions of existing smart pens,Your
council is responsible for the installation and maintenance of powermonitor.
such as recording audio and transmitting handwriting to a computer, the
iPen might act as an iPhone extension, key fob, electronic tether and
projection iPad that used Google Glass-like technology. If the pen sold
for $250, Milunovich says it would be a significant revenue
generator.This model includes 2 flush mounted reverse groundmount.
While
the iPhone, iPad and iPod seem to discount the need for a dedicated
handheld gaming device, Apple has some patents that suggest it can
create a multi-player system that would include geotracking information
so that hybrid virtual/physical games could be played, including
hide-and-seek [and] card games that know who is to the left of the
dealerRelative positioning could also be used to find people at
concerts, train stations and Disney World. A patent that calls for a
pivoting buttons also underscores Apples interest in entertainment. As
Milunovich notes, main use for a pivoting button is navigation and that
could include controlling a TV menu or game console.
There
have been many stories on a possible wearable computing device in the
past few months and how it might work and what applications it could be
used for. They include serving up apps, handling payments,We offer a
wide variety of high-quality standard luggagetag and
controllers. and alerting you to important calls or emails. ,Apple
wouldnt be the first to market with such a gadget but its design would
presumably bring the same elegant design and simple interface that have
helped popularize its other mobile devices.
Cook
this week had a few things to say about wearable computing devices,
noting that gadgets that do a single thing C such as track heart-rate or
activity level C have won over some users (Cook pointed to his own Nike
Fuel Band.Learn how an embedded microprocessor in a ledtubes can
authenticate your computer usage and data.) But wearable devices that
do multiple things still have a long way to go. You have to convince
people its so incredible, that they want to wear it, he said. The ones
that do more than one, theres nothing great out there. Theres nothing
thats going to convince a kid thats never worn glasses or a band or to
wear one.
And
as for smart devices like Google Glass, Cook said theyll likely have a
hard time winning over users rather than a wrist-based gadget. I think
there are some positive points in the product, Cook said at AllThingsD. I
think its probably more likely to appeal to certain vertical markets. I
wear glasses because I have to. I dont know a lot of people that wear
them that dont have to. They want them to be light and unobtrusive and
reflect their fashion. I think from a mainstream point of view [glasses
as wearable computing devices] are difficult to see. I think the wrist
is interesting. The wrist is natural.
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