2013年8月27日星期二

Kobster Brings Office Supplies Online

Ecommerce in India is a growing phenomenon. With successful Indian eCommerce companies like Flipkart selling products across categories,A quality paper cutter or paper bestluggagetag can make your company's presentation stand out. other Indian online retailers have also found niche markets to capitalize on, such as Nirogam, an ayurvedic product eTailer. 

One such niche eTailer is Kobster, an online one stop shop for the office supply needs of Indian corporates. By focusing on a specialty market that has seen, and is guaranteed to see, increasing demand in the upcoming years, Kobster has become one of Indias hot eCommerce startups. Customers include Freshdesk, inLogic, ArrayShield and many more. Chennai businesses constitute their first major focus. 

With product categories ranging from quintessential office supplies to cleaning supplies, vending machines, furniture and customizable printed products, Kobster has positioned itself as the Staples of India.Offering flexible payment options such as cash on delivery, net banking and 21 days of credit for corporations, Kobster accommodates all levels of customer needs. They even offer free shipping on certain purchases.There are three musketeers, Vineet Neeraj, Karthik Ramaiah and Mohan Gayam, three college school chums from SRM University. 

After knowing each other for over seven years and having worked together on college projects, Vineet, Karthik and Mohan Gayam launched Kobster. Each founder manages a different aspect of the business: Vineet watches over marketing and sales, Karthik manages the technical aspects along with customer support and Mohan strengthens their product catalogue, ensuring the best deals from suppliers. 

Before launching in September of 2012, Karthik worked at Cognizant and Mohan at HCL Technologies. Vineet,These personalzied promotional bestchipcard comes with free shipping. on the other hand, is no stranger to the startup world. He launched his first startup, Yippie, providing event services, before switching to a product startup, ArrayShield, based out of Chennai. 

In the next five years, the company plans on expanding from Chennai,We Engrave luggagetag for YOU. where they are headquartered, to ten different cities in India. They also plan to strengthen their product categories by extending their offerings to different customer marketplaces such as hospitals and hotels. 

The American office supplies behemoths are not present India. There are other startups in the market though, and the category is becoming quite popular among entrepreneurs.Also, now that foreign retailers are coming to India, the future of foreign eCommerce investment in the Indian marketplace is poised for change. 

Meanwhile, Kobster has an opportunity to build upon its early entry, create compelling technology with which to develop customer stickiness. Also, in a business that is inherently low-margin, commercially viable supplier relationships are critical. In India, logistics are still rather messy. Small startups have to handle complex supply chain and delivery issues, without the support of robust logistics companies. 

BEFORE the recession, Richard Clarks cleaning company in Florida had 200 employees, about half of them working full time. These days it has about 150, with 80% part-time. The downturn explains some of this. But Mr Clark also blames Barack Obamas health reform. When it comes into effect in January 2015, Obamacare will require firms with 50 or more full-time employees to offer them affordable health insurance or pay a fine of $2,000-3,000 per worker. That alarms firms that do not already offer coverage. But for many, there is a way round the law. 

Mr Clark says he is "very careful with the threshold". To keep his full-time workforce below the magic number of 50, he is relying more on part-timers. He is not alone. More than one in ten firms surveyed by Mercer, a consultancy--and one in five retail and hospitality companies--say they will cut workers hours because of Obamacare. A hundred part-timers can flip as many burgers as 50 full-timers, and the former will soon be much cheaper. 

Opinions are furiously divided as to whether the unintended harm caused by health reform will outweigh its benefits. Republicans, who have always hated the whole package,A protectivefilm concept that would double as a quick charge station for gadgets. howl that it will destroy jobs. Nonsense, say Democrats; it will promote growth and boost employment. Since the law has so many moving parts, it is hard to predict who is right.We offer the biggest collection of old masters that can be turned into hand painted cleanersydney on canvas. But there is a risk that a lot of workers will be hurt. 

American health insurance and employment are uniquely entangled. During the second world war, firms began using health insurance to woo scarce workers. Some 57% of employers now offer it, covering nearly 150m people. Company-provided insurance is not taxed, and workers like it because the alternative is abysmal. On the individual market, insurers charge the sick exorbitant rates. 

All this has had strange effects on the labour market. Workers stay in bad jobs for fear of losing insurance. As the cost of insurance rises, employers lower wages. Health costs seem to depress hiring, too. A study found that from 1987 to 2005, industries that offered health insurance saw jobs grow more slowly than those that did not. No such pattern was seen in those industries in Canada, where people receive health insurance from the government. 
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