Google Launches VR Game Ingress, Integrates Brands

Google will soon begin testing the integration of brands like Jamba Juice into a virtual reality mobile game launched in beta. The pilot will test whether the game can lead traffic into physical stores, as well as online.

Niantic Project, the back story of the game, integrates with the physical world to run in real-time. Based on geolocation and mapping technology, the free downloadable Android game, Ingress, allows people to participate in the fictional project. Google's Project Glass, eyeglasses that founder Sergey Brin demonstrated at the I/O conference, will likely become an accessory to the game, though there has been no discussions between the two Google groups.

Aside from Jamba Juice, Archit Bhargava -- product manager at Niantic Labs, an app development division at Google -- said several brands, such as PopChips, Zipcar, Hint, and Chrome Bags Store have stepped up to begin testing the platform in the coming week.

Google will integrate a brand's products or physical location into the game. Bhargava describes one option as using QR codes so players can walk into the store to receive specials or discounts. Similar to the social site Google+, the experimental app launched in beta allows players to invite others to join in.

As fiction, the game describes the app as a leaked piece of technology allowing people to use a smartphone camera to view exotic matter and portals around them in the physical world. In reality, it's a free downloadable app from Google Play for Android-running smartphones that will become the marketing platform for brands.

Ingress identifies a person's location through GPS and physical structures with Google Map technology. The apps create scatter maps with shiny, glowing objects representing portals that represent real-life physical structures. Users within 40 meters of the real physical structures can interact with the image on the phone.

The narrator, P.We mainly supply professional craftspeople with crys talbeads wholesale shamballa Bracele , A. Chapeau, describes the journey through a series of notes and clues pinned to a pegboard, as well as shareable content on Google+, Facebook and Twitter.

Ingress is not the Niantic Labs's first game. Earlier this month, the team introduced Field Trip, an Android-based app offering information on nearby locations and deals, which explains the marketing offering through Ingress. Field Trip also relies on GPS and map technology to identify the phone's location and surrounding points of interest.China plastic moulds manufacturers directory.The term 'hands free access control' means the token that identifies a user is read from within a pocket or handbag. It finds the information without searching for it.

Expanding the categories would provide marketers an easy method of serving coupons or deals in many more categories as consumers passed by stores. An opt-in process for users would reduce privacy concerns.

So, what does this mean for your business? The answer is a lot. If you can integrate technology-enabled collaboration into the processes that your business relies on to function, chances are you'll get better results. The key is being selecting the right processes, says Michael Krigsman, CEO of consulting and research firm Asuret.

"Some people get caught up in this concept of social and collaboration like it's this magic bullet," says Krigsman. "It's not a magic bullet for anything. Simply bolting on a feature is a nice thing to do, but it does not mean anyone is going to use that feature nor does it mean that the organization is going to be somehow transformed into becoming a 'social business' or a 'social enterprise'."

You can enable collaboration with technology, of course, but it has to be a technology people either want to use or, as in the case of Echo Entertainment, an Australian casino operator with over 10,000 employees, a technology they are already using.

This is just one example of where enabling collaboration via a social medium, in this case Facebook, helped streamline a process, rewarded and empowered employees and, ultimately, made for a better work-life experience for all involved.

Mobile is another area with great potential to "socialize" existing processes to make them better. Imagine sending out real-time alerts that the customer a salesperson is about to visit has just filed a complaint with the service department. The salesperson knows this because the departments are linked via a social commenting system that allows the salesperson to interact directly with a customer service representative and the technician assigned to the call.

Now he can triangulate a response in a matter of minutes instead of days. When the salesperson arrives,Our technology gives rtls systems developers the ability. he can be proactive and give the customer an update on the status of the complaint and information on how and when it will be resolved.

This is the power of "social" when applied to the right process in the right amount, at the right time. But before you go down this path, check off this list of things to consider.Our technology gives rtls systems developers the ability. Provided your processes are working today, you don't want to just bolt on social because it sounds cool. If no one benefits from it or, worse, it makes a process harder to follow, that's a waste of time and effort.