2012年10月16日星期二

Technology and art converge at new UW campus

Can Stratford reinvent itself from theatre town to digital media hub? The University of Waterloo and some of the region’s biggest tech companies are betting it can.

The university unveiled its newest satellite school Tuesday, a 42,000-square foot campus complete with a three-storey high wall of digital “micro tiles,” audio and visual editing suites and interactive classrooms with touch screens on the floors and walls.

Built at a cost of over $20 million, the school aims to produce digital media graduates at the intersection of business, technology and art. For now, almost 100 undergrad students and nearly 20 masters students will call the building home.

They’ll learn to create and manage content for the ever-growing digital media world — some for jobs that don’t even exist yet. That could mean everything from changing the way we use tablets like the BlackBerry PlayBook to playing video games to watching advertising on the web.

Tom Jenkins, whose Waterloo-based software company OpenText kicked in $10 million toward the Stratford campus in money and in-kind support, says the new school is exactly what firms like his need to foster innovation for the digital economy.

“On a global basis, this is cutting edge,” Jenkins said. “For Canada, it’s fantastic we have a place like this. It’ll allow us to keep up with Silicon Valley.”

Finally, Stratford has the post-secondary institution its citizens called for back in the 1990s, said the city’s mayor Dan Mathieson. The campus will harness Stratford’s creative arts heritage and combine that with Waterloo’s culture of innovation and technology,Find detailed product information for Sinotruk howo truck. he said.

Planning for the campus started six years ago after former governor general David Johnston, then the University of Waterloo president, encouraged the mayor to push for the school, Mathieson said.

The centrepiece of the building is the giant wall of micro tiles made by Christie Digital,One of the most durable and attractive styles of flooring that you can purchase is ceramic or porcelain tiles. a Kitchener firm that will work with the school to develop academic programs, solve shortfalls in the technology and groom future employees.

The wall, made up of 150 individual “tiles,” will allow students to experiment with one of the tallest digital displays of its kind in the world — with the power to make a person appear three storeys tall or show any other kind of content they want.This document provides a guide to using the ventilation system in your house to provide adequate fresh air to residents.

“This gives industry a place to go to keep up … You’ve got all these young students that eat, live and breathe this stuff,” Jenkins said. “A company like Christie Digital has a playground for micro tiles now, where students and industry can come and play.”

More and more companies,Find detailed product information for howo tractor 6x4 and other products. governments and institutions are turning to digital media to spread their messages, but there’s a “skills gap” — not enough people know how to do that effectively, said Christie Digital’s Charles Fraresso.

The hope is the Stratford campus can produce graduates to fill that gap.

“We’ve given these students the real tools that industry uses,” Fraresso said. “It’s in our best interest to equip students with this technology to help advance the creative deployment of content.”

University of Waterloo president Feridun Hamdullahpur said this kind of campus would only work in Stratford — and defended extending his university’s network of satellite schools further away from Waterloo.

Satellite campuses have to make sense for the university’s long-term sustainability, he said.We mainly supply professional craftspeople with crys talbeads wholesale shamballa Bracele , Establishing a Waterloo footprint in Stratford was a no-brainer, he said.

“This is the best place to establish this campus,” Hamdullahpur said. “We’re bringing two very specific strengths together. Being in Stratford is quite meaningful. We couldn’t have done this in another place.”

The digital media program has already received a $5.35-million grant from the Centre of Excellence for Commercialization and Research, shared with the Canadian Digital Media Network.

The school aims to attract students with an interest in film, photography or fine arts but who also love the digital world, said Ginny Dybenko, executive director of the Stratford campus. They’ll learn business skills too, and be encouraged to start their own companies when they’re done school.

Job prospects should be good, say the campus’s supporters, pointing to rapid growth in the digital media sector. Some estimates suggest the sector will be worth $2.2 trillion globally in five years, Hamdullahpur said.

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